Exercise: The 60-second Brand Differentiator

In a world where attention is scarce, you need to be able to communicate what makes your brand unique quickly and effectively. This exercise will help you do just that.

• Set a timer for 60 seconds.

• Write down everything that makes your business unique. Don't edit, just write.

• When the timer goes off, circle the three points that you think are most important.

• Now, challenge yourself to create a single sentence that incorporates these three points. This is your unique value proposition.

• Test this sentence on a friend or family member. Can they understand what makes your business special in just one sentence?

Time required: 5-10 minutes

Bonus challenge: Try to refine your sentence to be under 10 words. Think of it as your brand's tweet!

Remember, this isn't about being perfect. It's about getting to the core of what makes your business special, quickly and clearly.