Make your business clearer, lighter, and easier to run

A woman with shoulder-length wavy blonde hair working on a silver MacBook at a white table, with a mug and a stack of books nearby, in a softly lit room.
Sunlight creates a grid pattern on a plain wall, which features a collage of small sketches and design samples on the left and six printed magazines or brochures with images and text on the right.
A man with a beard and tattoos wearing a white t-shirt, shorts, and rainbow socks, standing with one foot crossed over the other and leaning against a door frame inside a room with potted plants and a shelf of books.
A person with black painted nails, wearing jewelry, typing on a laptop while sitting cross-legged on the floor in blue jeans.

I’M HERE TO HELP YOU

Your business has momentum, but the day-to-day feels messy and overwhelming. You’re juggling ideas, content, and decisions without a clear framework to rely on. You don’t need to start again — you need structure, clarity, and someone to help you organise what’s already there.

A woman with black hair and tattoos on her arm is sitting at a wooden table, writing in a notebook with a pencil. There is an open laptop, a black mug, and some small bowls on the table.

Is This You?

You know your work makes an impact, but your brand doesn’t reflect it. Common challenges I help solo founders solve:

✴ Your website or social channels feel outdated, unclear, or disjointed.

✴ You’re struggling to describe what you do or who it’s for.

✴ You’ve been DIY-ing your brand but it no longer feels professional.

✴ You’re unsure what makes you different or why people should choose you.

✴ Marketing feels like guesswork, not strategy.

✴ You want to grow, but don’t know where to start.

Services for founders ready to move forward

A clear diagnosis of what’s working, what isn’t, and what needs to change. Your starting point if things feel messy.

brand therapy

brand audit

A deeper engagement where we clarify your brand, organise your message, and build a structured foundation for your business.

£249

From £2200 - £3500

A laptop displaying a flowchart or diagram on a desk in a modern, minimalistic workspace. There is a notebook and pen in front of a person, with a cup of coffee on a wooden coaster. In the background, a glass vase with green stems and a ceramic pitcher with a small bowl are visible.
A woman and a man shaking hands against a plain background.

SYSTEMS

PARTNERSHIP

A practical communication system that removes guesswork and supports consistent visibility.

Strategic support as you grow. A space to think, refine ideas, and make decisions at a higher level.

Bespoke

From £180 per month

A woman in beige clothing arranging images and color swatches on a corkboard in a sunlit office.
Two people working at a table with a laptop, notebooks, glasses of water, and a vase with white calla lilies in the background.

THE BRAND THERAPY PROCESS

We look at your business as a single system. We identify what’s creating friction, what’s confusing your audience, and where your brand isn’t aligned with your ambition. From there, we rebuild the clarity, message, and structure your business needs to grow.

(01)

THE FOUNDATIONS

Clarify your mission, philosophy, and purpose, the core truth that drives your work and decisions.

(02)

AUDIENCE & RESEARCH

Understand your ideal client and what they value most, so your message feels relevant and personal.

(03)

BRAND PERSONALITY

Define how your brand shows up - the tone, style, and experience. It’s how you make people feel, not just what you say.

(04)

positioning & gap analysis

Identify your market position, what makes you distinct, and how to communicate that difference clearly.

(05)

brand roadmap

A step-by-step plan for your growth - from refining your offer to aligning your website, visuals, and content systems.

(+)

BRAND activation

I support you in bringing your brand to life across all touchpoints, with project, retainer or partnership models available.

the outcome

Your brand becomes something you can work with, not wrestle with. Your message becomes clear enough to repeat without rewriting. Your content feels easier because the structure supports you. Your ideas stop scattering your attention. Your business stops pulling you in ten directions and starts moving in one.

✔️ A clear brand philosophy that guides every decision

✔️ Messaging and creative direction that engage your audience

✔️ Structure and systems to grow without confusion or wasted effort

HAPPY CLIENTS

  • "I've worked with SOPHIE during several moments in the last 2 years. She's a fantastic partner in helping a company understand their brand and putting in place a process that optimizes for success. I would 10000% recommend working with her."

    JENNY SIDOROVA

  • "I had the pleasure of working with Sophie, who played a significant role in shaping our brand direction. Sophie's contributions included strategic thinking, facilitating workshops, and creating content templates. She was instrumental in setting our direction."

    RASMUS - START UP DESIGNER

  • "Working with Sophie has been transformational for Resooma. After our first session, it was clear Sophie had taken the time to research and fully understand our customers’ needs. Sophie’s work uncovered the clear narrative that we needed to help us craft Resooma’s voice."

    DAN - FOUNDER @ RESOOMA START-UP

Black and white photo of a woman sitting on the floor with a laptop, a coffee cup, wearing glasses, a blazer, jeans, and high heels, against a plain background.

Meet your BRAND THERAPIST

Coaching/ strategy / creative support

I’m Sophie. I help founders untangle the noise that comes with running a business alone. My job is to step in beside you, bring some order, and help you get clear on what you’re really trying to build.

I’ve spent years inside agencies and startups, so I understand the pressure you’re under. This work is calm, practical, and honest. You talk, I help you make sense of it, and together we shape a brand that finally feels aligned with who you are and where you’re going.

A collection of various corporate logos arranged in a grid pattern on a white background. Logos include CeraVe, Heineken, Tag Talent Garden, bemakers, La Roche-Posay, Deloitte, XOLTA, COOLA, IKEA, Qantas, Honda, park inn, Nespresso, MAERSK, and others.
  • If you already have traction but feel stretched, unclear, or disorganised, you’re in the right place. This support is built for founders who understand their craft, but don’t have the structure or message to match the level they’re operating at.

  • The Brand Audit gives you clarity on what’s causing friction and what needs to change. You can stop here, it could be enough to get the ball rolling in the right direction.

    The Brand Therapy package goes deeper — it reorganises your positioning, messaging, and brand structure so your business has a stable foundation moving forward.

  • I don’t produce content for you, but I work with amazing partners who can! I create the systems, frameworks, and messaging that make content easier, faster, and more consistent. You’ll know what to say, why it matters, and how to express it without second-guessing yourself.

  • Most founders feel relief after the first session because they finally understand the source of the problem. The practical shifts begin as soon as we start refining the message and structure. The work is designed to create clarity early, not months later.

  • You don’t need everything finalised. You need a partner who can help you think, simplify, challenge your assumptions, and shape the direction with you. This work is especially useful when you’re evolving and need clarity that matches where you’re heading.

  • Coming soon! A suite of tools and resources is in development for founders who want to work independently before committing to deeper support. These will help you organise your ideas, clarify your message, and build early structure without guessing. If you’re not ready for one-to-one work, these resources will give you a solid starting point. Think Notion dashboards and Google Sheets that will give you the best framework for decision making.

People working on a brainstorming session using sticky notes on a glass wall, with notes labeled 'Creative idea,' 'Brand design,' 'Keywords,' and others.

Frequently Asked QuestionS

Asked Questions Frequentl

GET THE SUPPORT YOU NEED TO MAKE YOUR BRAND STAND OUT

If this work feels right, begin with a short form. It gives me a sense of where you are and what you need. I’ll guide you to the next step — a quick call or a Brand Audit, depending on what makes sense.

You don’t have to figure this out alone. Take the first step and we’ll go from there.

Person holding a cup of coffee, with an open book, a cookie on a black plate, and a potted plant on a white table.